Joel Schmied is an international Interior Designer with over 20 years experience in the industry. He heads up Pure Interior Architecture, a fast-growing full service-design firm. Joel has also designed and opened two exceptional Sydney showrooms, Pure Interiors and Pure Concept, sourcing and retailing an exclusive range of luxury European brands.
Born and raised in Switzerland, Joel began his career in joinery, sparking his interest in forming bespoke design solutions. He then joined a newly established interior design company, being instrumental in building it up into a successful and thriving firm. Joel married an Australian and moved to Sydney in 2010, and founded Pure Interior Architecture.
Joel has the ability to listen to his clients and to interpret their words into a compelling vision. He is known for contemporary, luxurious and elegant spaces, executed with the highest standards, using the highest quality brands.
Naomi has recently joined Pure Interiors as an Executive Assistant and Interior Designer.
She brings a wealth of experience in different roles ranging from planning and managing design projects to marketing, public relations, client liaison and administration. She has a strong record of excellence and achieving premium results in all she does.
Naomi’s attention to detail and commitment to excellence guide her client interactions and she relates to people in a heartfelt manner to best understand their requirements and expectations.
Naomi has completed her studies in Interior Design, and she envisions combining her professional experience with her passion to create beautiful interiors that appeal to all senses.
Cristy joined the Pure Interiors team in 2012 and works as a Interior Design and Sales Consultant. Cristy brings a wealth of interdisciplinary skills to Pure with expertise in fashion design, human resource management and business administration.
As a Certified Interior Designer and Fashion Designer, Cristy has worked with Pure for over 5 years. Responsible for research, sourcing and purchasing products as well as managing project finishes, Cristy is deeply committed to responding to a clients brief. Her collaboration with the design team helps to create authentic interiors that stand the test of time.
As the Sales and Contract Manager, Giuseppe brings over ten years experience with Europe's leading furniture and kitchen brands to the Pure team. His in-depth understanding of architecture and expertise in the industry allows him to flow between sales, design work and project management.
Giuseppe works closely alongside Director Joel, and is passionate about helping clients create elegant and sophisticated architectural and interior solutions.
As Sales Manager and Interior Designer for Victoria, Christian brings over ten years of enriching experience in Furniture and Design. After earning his qualifications in Joinery and then went on to complete his Masters in Joinery and Interior Design. Christian brings a wealth of hands-on experience in different roles ranging from interior design, project management, site management, store management, bespoke furniture production, stock oversight and people management.
Christian is a passionate and dedicated designer and craftsman who demonstrates a holistic understanding of the design process and what it takes to complete any project with the highest standards.
Marina is an Italian native and joined the Pure team as Design Assistant. She is a qualified Civil Engineer and has over 7 years experience specialising in the technical and design aspect of projects.
In Italy she has gained knowledge and skill working on high end projects that required complex structural design solutions as well as architectural and interior design.
With experience in installation, expertise in customer service, project management and business management, Loris has worked as an installer of cabinetry and a second officer role on mega yachts for ten years. Loris developed and managed his own business both overseas and in Australia. In addition, Loris had ample experience in the fields of hospitality, freelance photography, and is a certified engineer.
Loris works with a shared vision to deliver a high standard in all that he undertakes and is dedicated to ensuring that our client’s experience reflects this.