At Pure Interiors our client-focused approach allows us to deliver successful outcomes that are showcased in every project we take on. At the heart of our company is an excellent work ethic, high quality solutions and outstanding customer service. Our aim is to partner with you in creating a space that is beautiful and which reflects your needs and lifestyle.

Pure has over twenty years' experience in the European market to bring you a creative and highly personalised approach to your design needs. Pure is able to work with any design ideas or specifications and turn your concept into an exquisitely completed reality. Our services include conceptual Architecture, Interior Design and Project Implementation, as well as professional support for materialisation and purchasing, cost management, time management, advanced purchasing, warranty and service. Our scope of work includes both small and large businesses, resorts, corporate offices, retail as well as residential design across Australia and Europe.

At Pure we are committed to being one step ahead. We are continually researching and developing with manufacturers to bring exclusive and innovative interiors as well as technology to our customers connecting the European market to Australia. We work closely with network partners such as architects, builders, tradespeople, audio/visual specialists and landscape gardeners, both nationally and internationally. 


Joel Schmied | Pure Interiors

Joel Schmied

Joel Schmied is an international Interior Designer with over 20 years experience in the industry. He heads up Pure Interior Architecture, a fast-growing full service-design firm. Joel has also designed and opened two exceptional Sydney showrooms, Pure Interiors and Pure Concept, sourcing and retailing an exclusive range of luxury European brands.

Born and raised in Switzerland, Joel began his career in joinery, sparking his interest in forming bespoke design solutions. He then joined a newly established interior design company, being instrumental in building it up into a successful and thriving firm. Joel married an Australian and moved to Sydney in 2010, and founded Pure Interior Architecture. 

Joel has the ability to listen to his clients and to interpret their words into a compelling vision. He is known for contemporary, luxurious and elegant spaces, executed with the highest standards, using the highest quality brands.

Cristy O'Connell

Cristy joined the Pure Interiors team in 2012 and works as a Interior Design and Sales Consultant. Cristy brings a wealth of interdisciplinary skills to Pure with expertise in fashion design, human resource management and business administration.

As a Certified Interior Designer Cristy is responsible for researching, sourcing and purchasing products as well as managing project finishes. Cristy works in collaboration with the design team to create authentic interiors that stand the test of time.

Giuseppe Zumbo | Pure Interiors

Giuseppe Zumbo

As the Sales and Contract Manager, Giuseppe brings over ten years experience with Europe's leading furniture and kitchen brands to the Pure team. His in-depth understanding of architecture and expertise in the industry allows him to flow between sales, design work and project management. 

Giuseppe works closely alongside Director Joel, and is passionate about helping clients create elegant and sophisticated architectural and interior solutions.

Christian Obereigner | Pure Interiors

Christian Obereigner

As Sales Manager and Interior Designer for Victoria, Christian brings over ten years of enriching experience in Furniture and Design. After earning his qualifications in Joinery and then went on to complete his Masters in Joinery and Interior Design. Christian brings a wealth of hands-on experience in different roles ranging from interior design, project management, site management, store management, bespoke furniture production, stock oversight and people management. 

Christian is a passionate and dedicated designer and craftsman who demonstrates a holistic understanding of the design process and what it takes to complete any project with the highest standards.

Marina Cerpolloni | Pure Interiors

Marina Cerpolloni

Marina is an Italian native and joined the Pure team as Concept Designer. She is a qualified Civil Engineer and has over 7 years experience specialising in the technical and design aspect of projects.

In Italy she has gained knowledge and skill working on high end projects that required complex structural design solutions as well as architectural and interior design.

Loris Da Rin | Pure Interiors

Loris Da Rin

With experience in installation, expertise in customer service, project management and business management, Loris has worked as an installer of cabinetry and a second officer role on mega yachts for ten years. Loris developed and managed his own business both overseas and in Australia. In addition, Loris had ample experience in the fields of hospitality, freelance photography, and is a certified engineer.

Loris works with a shared vision to deliver a high standard in all that he undertakes and is dedicated to ensuring that our client’s experience reflects this.